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The Kona Story
Joachim Larsson, the owner of Kona Windsurfing has lived a life symbolizing the evolution of windsurfing. As one of the world’s windsurfing pioneers he has been shaping this world from the very beginning and for the last decade.
During the 80s windsurfing exploded. It was the coolest new thing and it seemed like everyone close to water got involved in this great new sport. Names like Robbie Naish and Björn Dunkerbeck…
New materials and techniques drove innovation within windsurfing and resulted in new products like sinker boards and more advanced rigs. But with this innovation the sport rapidly became more complicated.
During the 90s windsurfing decreased drastically in popularity as a sport. It was no longer for everyone; it became more of an advanced extreme sport and rather expensive one as well.
We needed a similar activity for the summer period so after some years away once again started to look to windsurfing. But what had happened to the sport? It was not what I remembered nor wanted for my kids. It was too hard to get started. If we wanted to windsurf together, we had to find something new.
There was one key ingredient that was missing with the new board; a rig concept that was just as good and equally flexible.
Listen to one of the Kona pioneers – great windsurfer guru of Norway, Tor Bakke – talk about the Kona’s concept. Learn more about the board here.
Kona is growing rapidly as it has made windsurfing accessible, affordable and simple. Kona is often used as a great example of how one can succeed by thinking differently and by truly listening to the community.
The Kona One class today is a growing community of people all over the world.